When it comes to branding, jurisdictions should consider public engagement as part of their strategy.
Read as an appetizer…
Public organizations and their jurisdictions should integrate public engagement into their branding strategy, mirroring how businesses manage their brand image. A positive community brand attracts businesses, conventions, and tourists and relies on residents’ trust in their local government. Trust is foundational for public institutions and crucial for political participation and social cohesion. Yet current data shows growing public mistrust of government. To help (re)build trust, increasing transparency and community cooperation is essential. Public engagement, facilitated by technology platforms, enhances transparency, fosters involvement, and boosts trust, positively impacting a government’s brand and image. Creative communication strategies and the right technology enable an open, progressive local government to build and maintain a strong brand.
Read as the main course…
Note: This is a reprint of a blog post contributed to PublicInput.com)
ReaJust as companies work to improve the image of their brand, many local governments do the same. Creating and maintaining a favorable community image has always been a key component of any economic development strategy. Typically falling on local chambers of commerce and convention and visitors bureaus, promoting a positive community brand helps attract businesses, conventions, and tourists.